In this episode of Marketing Matters we talk about the huge increase in engagement on business pages across social platforms and how to take advantage of those gains. We also provide tips on how you can use Google My Business as a lead generating machine.
-Quality of Quantity: we see higher engagements when posting frequency is 3-4x per week. Focus on creating a few quality posts instead of many mediocre posts. Don't forget your stories!
-Go Live, do video. People want human interaction and face-to-face contact, take the time to really connect and be authentic.
-No click searches account for 47% of search traffic on a desktop and closer to 60% on a mobile device: Google My Business is essential for success.
-Explore Google My Business and use it like a social channel, not a business listing.
If you are lost or overwhelmed, give us a shout.