Know Idea: Social Performance Marketing

What is the difference between social media marketing and social performance marketing? Social media marketing is building brand awareness, creating advocates, and staying connected with your audience. Social performance marketing is using social ads to achieve a specific conversion goal: sale, lead, click. 

For success you need to mix social media marketing with performance based metrics. Balance your strategy with Brand Building and Activation activities. To take you marketing efforts further and generate real results, use the full-funnel marketing approach, unite search and social strategies, and give your ad time to perform!

Creating an ad

1. Determine your Budget and Realistic ROAS (differs from ROI)
2. Set a Goal/Objective
3. Develop your content
4. Optimize
5. Re-align and Revise

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