Businesses are working to bring back employees; it's a great time to review handbooks and revise or establish social media policies. As current events have shown, unguided or irresponsible social media usage can have vast ramifications for your business if you don't have social media policies.
Most people have at least one social media account; businesses need to have a policy that ensures employees have guidance as to the company's expectations of their online behaviors.
Social Media Guidelines can be your business's first defense in mitigating risk for both you and your reputation. Your social media policy can:
Providing clear expectations and guidelines to your employees, you can help ensure that comments placed online by an employee do not inadvertently damage your brand and your reputation.