Know Idea: Election Year Marketing

It's a presidential election year. It's worth having a conversation about shifting your social media strategy to ensure that you continue to grow and get results for your social media dollars. 

1. Election years up the game in the overall news feed and ad placement. Higher ad spending creates an all-out battleground for attention. 
   
2. "Fake news" has put more pressure on social media platforms to create additional ad guidelines. 
   
3. There are ways to continue to stand out and get your message seen, but it may take additional efforts in creative output and platform evaluations. 
   
4. Shifting your strategy may reveal new opportunities! 
   
5. Following social media guidelines and best practices will give you a competitive edge. 
   
6. Take advantage of mixing up your strategy and exploring new tactics.