Marketing buzzwords, we love them, we hate them. Let's talk about the buzzwords that often get used out of context to help avoid getting sucked into contracts that won't work and wasting money. Understanding marketing concepts can help you create strategies and campaigns that produce revenue!
Businesses are working to bring back employees; it's a great time to review handbooks and revise or establish social media policies. As current events have shown, unguided or irresponsible social media usage can have vast ramifications for your business if you don't have social media policies.
Having a strong, recognizable brand that is represented across all platforms and advertising methods from website to social media and print will help establish your brand identity and ensure that your brand doesn't become diluted.
Here are some important aspects of your brand guidelines to keep in mind: