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It's a presidential election year. It's worth having a conversation about shifting your social media strategy to ensure that you continue to grow and get results for your social media dollars.
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What metrics should you look at when measuring your social performance and why?
1. Impressions 2. Reach 3. Engagement Rate 4. Engagement (Likes, Comments, Shares) 5. Clicks 6. Click-Through-Rate 7. Mentions Social Media Marketing is important! Here are 10 of the benefits you reap with a good social media strategy.
Content marketing is the most powerful strategy for businesses, regardless of industry or size. When it comes to developing your digital strategy, you need to invest in content designed to work!
"Quality over quantity" "Create Quality Content" What is Quality content? How is quality defined in marketing material and posts? First, understand that your audience determines what is considered quality content. Content isn't about you, it's about your audience. The ability to create quality content depends on your ability to take what's relevant and put your information into context, then engaging and building relationships from those interactions.
Let's talk about tricks marketing agencies use to rope businesses into contracts. Here are some red flags to look out for when looking for marketing agencies and advertising methods.
-Pre-Packaged Proposals -Empty Data -Flashy Numbers Without Strategic Details -Lack of Face-to-FaceTime -No Content Creation -Content Ownership Claim Marketing buzzwords, we love them, we hate them. Let's talk about the buzzwords that often get used out of context to help avoid getting sucked into contracts that won't work and wasting money. Understanding marketing concepts can help you create strategies and campaigns that produce revenue!
Businesses are working to bring back employees; it's a great time to review handbooks and revise or establish social media policies. As current events have shown, unguided or irresponsible social media usage can have vast ramifications for your business if you don't have social media policies.
Having a strong, recognizable brand that is represented across all platforms and advertising methods from website to social media and print will help establish your brand identity and ensure that your brand doesn't become diluted.
Here are some important aspects of your brand guidelines to keep in mind: |
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