Facebook AD Targeting
Facebook ads are a very marketing powerful tool that can be extremely cost-effective. We say "can be extremely cost-effective" because many businesses are only programming ads to key demographics like location, gender, and age. Taking the steps to utilize Facebook ad targeting options can greatly increase the success of an ad and even reduce costs in the process. The problem is that there are so many targeting options that it is a bit like starring at the dashboard of a rocket for many of us. But here’s the bottom line, you have a split second to get my attention with your Facebook ad and if it isn't relevant to my exact wants or needs you've just wasted your money.