You can insert content to post on social media channels all day long, but creating meaningful content takes some serious hours. Research, business knowledge, industry knowledge, customer reviews, analytics and repeat.
When you put in the work for quality content, you better believe you are going to want to do your research on your social channels to make sure that content will be seen. If you currently use social media you will reap huge rewards by keeping up with the current network stats and reach. If you are on the fence about a certain social channel or haven't made the plunge into the world of social media marketing, you are missing some major opportunities for growth.
Unfortunately for marketers, creating quality content and maintaining social networks is just the tip of the iceberg. Social media channels are changing rapidly and creating new ways to reach people through their internal algorithms. Long story short, what worked in years before probably doesn't work the way you need it to today.
Our friends over at Hubspot published 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More written by Ilya Pestov which provided some amazing social media stats you help you shape your marketing efforts. You can find the original article here.