Inbound, outbound, social media, radio, television, print marketing….you can debate which method works best for days. We’ve worked with a lot of clients from many different industries and though the breakdown of strategies to create a reach may differ, the concept is the same. The key to a good marketing strategy is knowing and seeing that each department of a business are interconnected and can really only be looked at as a whole. This reasoning has moved us into the practice of holistic marketing.
Holistic marketing is basically just that, looking at the whole. A marketing strategy is comprised of many moving parts to reach hundreds and thousands of people, draw them in, inform them, turn them into customers, and ultimately end up with a brand advocate. The vast variation and differences in face to face marketing, print, television, radio and digital is an enormous undertaking. We often try to break down and separate social media and advertising then leave the face to face and budgeting to internal staff. This is great, in theory and works IF you have a detailed strategic plan that outlines what every marketing channel should do/say.
The point of holistic marketing is to have a united front. Say you have a prospective customer checking out your social media pages, they read your blog and decide to call you. They like what you say and that customer comes in to speak in more detail, becomes a customer and then depends on your company for after service. We’ve just outlined six separate points of contact with the customer. If your business isn’t consistent throughout your departments, you will lose the relationship you’ve built and probably lose the customer.
As you might expect, holistic marketing is firmly based on look at the business as a whole, analyzing the connections of each department and using the alignment of departments to establish your strategy. Every single employee is responsible for the growth of the company, their job depends on it, so every single employee is responsible for marketing or the brand of your company.
approach is a top priority, but only 29% of companies say they actually have the necessary infrastructure to make this goal a reality. To have a positive customer experience, each channel of interaction must be consistent and in tune with the next. Holistic marketing seamlessly links points of customer interaction.
So how do you get there? Realistically, you need a team. It really doesn’t matter how big or small your business is, you need a team to carry out a successful marketing strategy. The fact of the matter is that unless you have employees willing to monitor, create custom content and benchmark your performance on your social channels 24/7, you should contract it out. If you don’t have the equipment or skill to shoot and edit a quality commercial or video, you should contract it out. You need a strong face to face presence (good news this can be anyone in the company with people skills.) So how can you tie in potentially three agencies/ consultants and your internal team? A marketing strategist.
You’re thinking….oh man, more money. Not really. If you have a marketing strategist that is qualified that handles creating the strategy, connects with your vendors, communicates with your employees and can put together a budget to make it all happen….you will have a stronger marketing presence. Your marketing goes from the mindset of making a sale to the big picture growth strategy.
It also just so happens that Idea Creative Marketing provides that exact holistic marketing strategy with experience in company alignment for overall company performance. It’s more than marketing, it’s your brand, it’s everything you do and say. Make it count. IdeaCreativeMarketing.com