In the world of business we are all aware of the almighty sales funnel. Google defines the sales funnel as “an inverted pyramid that draws potential customers through a company's sales process. As the name indicates, it is wide at the top because customers with all level of engagement enter and eventually the strongest leads are channeled to the bottom to be turned into successful sales.” Seems pretty straightforward and for many years the sales funnel looked the same, but now with the world at the buyer’s fingertips, the sales funnel has become harder to manage. The new marketing funnel has become linear, buyers are jumping into the funnel at different stages of the buying process.
If you are a marketer, business owner or decision maker, you’ve read about content marketing. You know that the consumer buying journey has changed and if you want to gain business you must to earn it. Content Marketing allows you to position yourself, your company or your organization as an expert in your industry or field of study and builds trust by providing valuable information.
Do a quick discovery for #contentmarketing or search content marketing on your search engine of choice (we would normally say “Google it” but in all efforts to be non-bias “search engine it.”)
SEO is a giant, complex and even scary aspect of digital marketing. As marketers, we are responsible for staying current with the constant algorithm changes, new trends, plug ins and keywords. If we snooze on SEO management, we stand to lose visitors and rankings.
SEO is an ever changing monster and the management part of SEO is only half of the equation. There are some basic Rules of thumb that can get you on the right track to a well optimized website.
Nearly half of the 7.35 billion people on Earth are Internet users. Of the 3.175 billion who do get online, most of them (2.206 billion) use some kind of social media. That’s roughly a third of the planet logging into Facebook, Twitter, Pinterest or Instagram. If you think social media marketing is just a trend, you’re missing opportunities. Facebook continues to be the most popular social media platform in the United States, adding half a million new users each day.
This article is a Hubspot Guide to Google AdWords for Beginners. We love this quick guide but we definitely did not write it. Thanks to Hubspot, we can pass this information on to you. This guide is designed to provide you with a basic introduction to paid search and to give you a fundamental understanding of how to use paid search to drive more leads and customers for your business. We’ll start off by explaining what paid search is and how it differs from organic search. .
Content marketing is quickly replacing traditional advertising to gain followers and clients. Content marketing success depends heavily on your distribution channels and social media marketing plays a large role in the distribution. The difficulty is finding the magic mix of social media to match within your marketing strategy.
Social media allows you to grow your networks and increase the distribution of your content. Social media allows you to test campaigns and messages before dumping large investments into them. Social Media also plays a large role in helping you reach out, familiarize and appeal to the emotions of your market.
We've been hearing it over and over again..."Content is King," "Don't sell, storytell," "Content marketing is the new marketing," but what does that really mean and how do we create a strategy that works?
We know the marketing landscape has changed with social media, interactive websites, blogs, etc. but changing the your strategy isn't as easy as creating a username and password. Creating a strategy that incorporates compelling content that gets you noticed and entices people to find out more about YOU is hard. Where do you start?
The Harvard Business Review published an article titled Social Media is Too Important to be Left to the Marketing Department. The article describes the importance of having a cross functional social media team that can not only attract and engage followers, but also, answer questions and provide customer service to the customer all on social media channels.
Branded content marketing is an approach gaining some traction among companies. It’s a challenge to come up with a strategy for success, but when done right branded content marketing pays off.
When meaningful content is produced, many times it will evoke an emotional response. That’s important when making a connection especially through social media. People share inspirational and thought provoking content.