You can insert content to post on social media channels all day long, but creating meaningful content takes some serious hours. Research, business knowledge, industry knowledge, customer reviews, analytics and repeat.
Google is the monster in the video game that changes its secret power so that it’s almost impossible to beat the level. Over the last few years Google has made more changes than we can count to keep us marketers scrambling to stay on top of the game.
As we embark on the year of customer experience, success and growth depends on nurturing a cohesive relationship between sales and marketing and developing trust between them to produce new business growth.
Inbound, outbound, social media, radio, television, print marketing….you can debate which method works best for days. We’ve worked with a lot of clients from many different industries and though the breakdown of strategies to create a reach may differ, the concept is the same. The key to a good marketing strategy is knowing and seeing that each department of a business are interconnected and can really only be looked at as a whole. This reasoning has moved us into the practice of holistic marketing.
Written by Lindsay Kolowich | @lkolow
To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team.
The question is ... how many leads?
As Snapchat continues to grow in popularity and age up, the app has recently rolled out new features all designed to make it more user-friendly. These changes can improve the experience on a personal level as well as professionally.
In the world of social media, Twitter remains one of the most popular and powerful sites. There are more than 313 million active users around the world. According to research 6,000 tweets are sent every second and nearly every company on Twitter uses the platform at least once a day. So clearly there’s an audience out there and here are some tips on better using Twitter.
Once again the world of social media marketing is evolving. Facebook, Twitter, Instagram and even Snapchat offer plenty of benefits to businesses. But with the ever changing dynamics, it’s important to keep up and understand these emerging marketing tools.