Instagram Business Tools allows companies to create a business profile. It’s another means to reach a new audience or re-establish a relationship existing customers. The new feature will provide users with analytics about the best days and times to post pics and videos. Posts can be promoted and there will be a button Learn More that customers can get additional information on your product or brand. The business profile can be linked to your Facebook page(s) too.
Social media has become a valuable marketing tool for businesses. Instagram Business Tools will likely be no different. The new feature is gradually being introduced in markets around the world, including the United States, New Zealand and Australia.
There are currently about half a billion active users currently on Instagram. Couple that with the more than one billion people who log into Facebook and your potential audience has seen a huge spike. You can learn more about how Instagram Business Tools works by watching this video.