Facebook ad campaigns are basically structured in three levels; campaign, Ad set and ad. To begin ad creation;
The two most used ad types on Facebook are; Promoted Post and Boosted Post.
Promoted Post: A post created specifically to use as an ad. Once promoted, your post will show up in users’ news feeds like a regular post. Your ad will start popping up in others News Feed with the word “Sponsored” under the name of your business page. You can use a specific tracking token on your website to inform you which leads are being generated from your promoted ad.
Boosted Post: An organic post from your Facebook business page that you invest in. Once you click “Boost” you can select your budget, target audience, and run dates. Once your Boost is approved, your post will be shown to a larger audience. Boosted Posts are designed to increase user engagement by reaching more of your existing fans.
How do you use Facebook Ads?