In short, the act establishes rules for commercial marketing emails and grants the recipients the right to opt out. The act also lays down the penalties for violating these laws. Though many of us know the generalized idea of CAN-SPAM, simple mistakes can be easily overlooked. Those oversights can cost you $16,000 per email so we’ve collected a list of must haves for you to check before you hit send.
We aren’t attorneys so this list shouldn’t be used as legal advice so it’s important to learn the in’s and out’s of the CAN-SPAM act, be ethical and use email etiquette when using email marketing.
What Email Rules Do You Think Get Overlooked?