When your site is well optimized, you will begin to see stronger results in your analytics; visitor quality, higher conversion rates, lower bounce rates, longer time on page. All of these things end in more customer interactions, which leads to more sales.
Let’s dive in.
Perform an SEO Audit of your website.
An SEO audit is essential to find out where you should start in optimizing your site and tell you how friendly your site is now. Your SEO Audits are great for prioritizing tasks and finding out more on which pages are important to your viewer. The audit will also help surface any other issues you may have, like duplicate content, broken links, site speed, missing titles, make sure your XML Sitemap is working, and overall security so that you can address them immediately and start ranking higher. If you want a free site audit, we can provide one...no strings attached. If you want to try it your for yourself, here is what you need to do.
Where do you go from here? Prioritize your pages to optimize based on the results of your SEO audit. Keep in mind your website’s user experience. Numbers and algorithms will tell you what you need to do to get your visitors but ultimately, the experience of your website is what will turn visitors into prospects and prospects into customers. If you keep UX in mind with your SEO strategy, you'll be more likely to make better content choices.