Seeing 10,000+ followers or likes sure does look good on a page. You know what else it says if you are a newbie, small business or don’t produce worthy content? It says you didn’t earn them.
The question is; what’s more important, thousands of followers or fans or a hundred or so engaged consumers and peers? Before you click to buy followers or likes think about what your goal really is, numbers or conversions.
In all reality, the thought of seeing that ridiculous number is pretty appealing but it’s not real. Buying followers is like carrying a fake Gucci purse on Rodeo Drive, everyone knows it’s fake.
It’s easy to get lost in the numbers and feel like you aren’t getting your message out fast enough but content marketing, which includes social media, is a marathon not a sprint. It’s also important to remember keeping your earned followers and fans engaged is like a relationship, not a one night stand.
Some things to remember:
The numbers don’t tell your story, your content does.
As a marketer it hurts my heart to repeatedly type that numbers aren’t everything because a large part of a marketing strategists job is analysis. As marketers we also know that the number of followers/fans/inquiries leading to conversions is the most important number and buying followers/likes only skews your data and leads to hard to measure ROI’s.
In summary, why is buying followers/fans so terrible?
The ole’ follow you, follow me back trick. This is when large numbers of people are liked/followed every day in hopes they follow/like back and when they don’t, you turn into a teenage girl and unfollow/unlike them. You can do this every once in a blue moon because social media is about connecting with others but doing it to artificially generate fans will get your account suspended.
The imaginary friend technique. By paying companies to generate likes, followers, fans a majority of them are their imaginary friends. As mentioned Facebook is eliminating this so good for Facebook!
100% real followers/likes = 100% not engaged. Probably done by the spamming method or a mixture of techniques.
So how can you win at social media marketing?