Gaudet was right on the money. As marketers and sales professionals, we can throwout thousands of campaigns to the masses but if they aren't targeted to the right audience, your ROI will make you cry.
Buyer personas help you get to know and understand, not only your customers, but your prospective customers. Knowing what your target customers likes makes it easier to tailor content, messages, products, and services to the specific needs, behaviors, and concerns of your ideal customer.
At the most basic level, personas help your team position your messaging, content and offers to appeal to your target audience. Personas allow you to personalize your messages so that your user isn't being served the same information over and over. Developing different personas help position your content to easily and effectively segment your audience.
Download our FREE buyer persona development template to get started on your path to marketing smarter!