Creating content is hard. I’m not going to sugar coat it and pretend like you can start a blog and get thousands of people calling you because they think you are brilliant. Content Marketing is a long journey of trial and error. The silver lining is that those errors actually help your marketing efforts because they prove accountability.
So what will help your content stand out? There are 2.73 million blog posts published each day so you better get to know your audience and what their interests are. Here are some findings we’ve compiled from hundreds of research articles that will help you shape your content.
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