Content marketing is one of the most repeated buzzwords in every industry right now. Though content marketing is the new marketing it doesn’t mean that everyone knows what it is, how it works, or how it’s different. Content marketing is different from traditional, email and social media marketing and has its own set of rules.
We all know advertising gimmicks and taglines and know that the tagline doesn’t always match actual performance. Advertising is all about using the right words to appeal to the viewer. Content marketing backs those taglines up with real evidence of success. Content marketing is not about selling. It’s about helping.
Do’s for Content Marketing
Create a Long Term Plan
Diversify and Segment your Audience
Use Multiple Medias: Infographics, Videos, Ebooks, etc.
Distribute Content Through Social Media Outlets
Don’ts for Content Marketing
Don’t Use Ad Words
Don’t be Pushy
Don’t Write Like a PR Representative
Don’t Be Generic
Don’t Expect a Quick Sale
Don’t Confuse a Blog and Social Media as Content Marketing
When done right, content marketing allows you to keep in touch with your customers before, during and after the sale. Content marketing is about building a relationship placing your business as the expert. Content marketing takes more time than advertising but the payoff of a long-term customer outweighs that of a one-time sale.