The thought process seems to be that only the teenagers are on Instagram, we'd like to set the record straight. With more than 800 million monthly users, it is essential to give the channel it's chance to shine. Thousands of brands are using Instagram every day to drive brand awareness, build engagement, and attract new customers. We want you to feel inspired to give Instagram a shot in 2018 or take your current account and step it up. We've compiled a list of concise, actionable tips so that you can get started right away.
You can get away with using some stock images with your branding, but really, leave those to elsewhere. Instagram is the fun hangout where people just want to get to know you, not the model in a stock photo. Your Insta audience wants to get a personal glimpse into your company's culture and product offerings. Verbiage is important. Your branding guide should always include a specific voice for branding. Real-time content, such as video/live streaming, is unedited and 100% you. Real videos produce the much needed human element that businesses need to connect with their audience. Extremely professional-looking content can often feel cold and disconnected, your customers want to know there are real people and stories behind your brand.
Mix It Up, Have Some Fun
Instagram is ridiculously easy to use. Just open the application up, press the add button and select the photo or video you want to upload, add quick captions and hashtags, it’s that simple. Goodbye long hours of content writing, hello easy. You can upload a variety of content wherever, whenever, without much pre-planning or editing. Different types of content will not only attract and appeal to various members of your audience but also show different sides of your business. No one wants to see the same picture and motivational quotes every day. Get real or go away because your followers will.
Do Some Work on your Bios
Instagram doesn’t allow you link websites within the captions of posts, but you can link your strongest bio to your profile. You can add up to 150 characters in your Instagram bio - including a link. Your bio is the perfect place to park your newest offer or achievement. Instagram Stories are a great way of including links to your content. However, stories only last for 24 hours, so this is a limitation, but also a fantastic tool for you to provide real-time offers and value.
Use Your Posts to Tell Stories
He who tells the best stories shall become my friend. True in life, so very real on social media. Remember, ENGAGING content. With a little imagination, you can create hilarious and fabulous stories for just about any brand, service, and product. Use Instagram’s Stories feature to create slideshows or montages of photos or videos. Tell a story and provide your audience.
Those In-App "Analytics" Please Disregard.
Those numbers that show up on your pages, we call them vanity metrics because they don't tell even the smallest detail of the story. While an increase in clicks seems great., who are these people? Why did they link the link? Are they now a follower? Are they interested? Instead, look for indicators of engagement, such as people commenting on your posts and new followers. These two metrics give a better indication of how well you are performing and provide a more precise picture regarding content performance. In all seriousness, let's never talk about them. You'll be held hostage as we rant for 45 minutes.
Take the time to consider Instagram. If you need some pointers, we'd be happy to walk you through it here.
We aren't going to lie, posting is easy but learning your audience and segmenting your personas get a little tricky, we can help with that too. Finally, if you need some help with crunching the numbers, our genius boy from MIT loves number projects.