Informal Marketing: Guide to Videos
Video is undeniably huge right now and will definitely get you tons of bang for your buck! We can totally hook you up with killer videos with our friends at Growing Media Marketing. Adding some social videos to spice up your feeds and show your fans a little more of what you do, who you are and letting them get to know you goes a long way. Facebook Live and video apps are great plugs for getting a good content mix of formal vs. informal marketing methods.
Formal marketing efforts are your major campaigns, this is what we handle- your big productions, strategic development and placement. Your informal marketing efforts are those that you do in house, the day-to-day stuff that, if done correctly, can really show who you are. Keep in mind that both marketing efforts, formal and informal, need to be cohesive and in alignment (we also help with that.)
Here are some great tips for adding some informal video content presented by Matthew Pierce, in his presentation 47 Practical tips that you can use today to start creating your own video content from Inbound 2017.
Want to pick our brains for more information to take your brand to the next level? Schedule a consultation with us, on us!