The company is doing this to prioritize the posts made by your family and friends. Photos, videos, status updates and links will all be higher up on the News Feed according to a release by Facebook. The change comes in the wake of users expressing concern over missing these updates by the people in their lives.
The Pages you have liked on Facebook will be impacted the most by this change. Facebook says there will be a decline in traffic to these pages. The impact will be determined by your audience. If people who follow your page like and share it on their News Feeds, the impact will likely be minimal because their family and friends will still be seeing this content. Facebook is encouraging page administrators to post content that followers would be more inclined to share with others. For tips on that check out Facebook’s best practices page.
There is some speculation Facebook is making the changes after the rise in popularity of platforms like Snapchat and Pinterest. Both allow users to share directly with their followers without any interference from third party publishers. By allowing friends to see more of what their friends are posting, the personal connections are being reestablished on Facebook.
Another possible reason for the changes, even though Facebook is still the most popular and widely used form of social media, there’s been a decline in usage. In a study, researchers noted the average amount of time on Facebook dropped slightly. But Snapchat, Instagram and Twitter all saw increases in minutes spent.
IMAGE SOURCE: KPBC INTERNET TRENDS
Many media outlets use Facebook as a way to get information out to the public. This is particularly important during breaking news or in between newscasts. A post from a TV station, newspaper or radio station can be seen by thousands of followers in a matter of minutes. The algorithm change will mean less reach in these instances.
Facebook users who want to keep the Pages they follow at the top of their News Feed, there’s a simple solution. Go to the page you like and hover over “Liked.” Then under “In Your News Feed,” click “See First.” Mobile users, go to the Page and click “Following.” Of the three options, pick “See First.”
Time will tell if users “like” the new changes from Facebook. Share your thoughts with us on the new format.