Marketers are all freaking out about Facebook and Instagram blindsiding them by cutting off third-party data collection for ad targeting. Not going to lie, we freaked out for a minute and called Facebook some very terrible names, then we collected ourselves and discovered that we jumped to conclusions, life is not over, and marketing is not dead. We apologized to Facebook as though they could hear us for calling them nasty names. Now we are saying, thank you Facebook!
Chances are if you are spending advertising dollars you are using analytical data. Due to the complexity of each channel algorithms, endless updates, and the ever-changing user landscape, social media is also one of the least understood and hard to measure marketing methods. Lessons from social media management are primarily limited to best practices that are not backed by hard set data, but by trends, reactions, and predictions.
Facebook ads are a very powerful marketing tool that can be extremely cost-effective. We say "can be extremely cost-effective" because many businesses are only programming ads to key demographics like location, gender, and age. Taking the steps to utilize Facebook ad targeting options can greatly increase the success of an ad and even reduce costs in the process. The problem is that there are so many targeting options that it is a bit like staring at the dashboard of a rocket for many of us. But here’s the bottom line, you have a split second to get my attention with your Facebook ad and if it isn't relevant to my exact wants or needs you've just wasted your money.
The thought process seems to be that only the teenagers are on Instagram, we'd like to set the record straight. With more than 800 million monthly users, it is essential to give the channel it's chance to shine. Thousands of brands are using Instagram every day to drive brand awareness, build engagement, and attract new customers. We want you to feel inspired to give Instagram a shot in 2018 or take your current account and step it up. We've compiled a list of concise, actionable tips so that you can get started right away.
Informal Marketing: Guide to Videos
Video is undeniably huge right now and will definitely get you tons of bang for your buck! We can totally hook you up with killer videos with our friends at Growing Media Marketing. Adding some social videos to spice up your feeds and show your fans a little more of what you do, who you are and letting them get to know you goes a long way. Facebook Live and video apps are great plugs for getting a good content mix of formal vs. informal marketing methods.
If you are in business and have a website, you have without a doubt received numerous, unsolicited emails and phone calls from companies trying to sell you on SEO services, SEO, the magical unicorn of all your marketing needs! Your call starts by the caller telling you how low you rank, how many customers you are missing, and how they can get you on the first page of Google! Holy smokes what a deal! Unfortunately, SEO companies like this business model described are turn and burn. In fact, HQ Legal Resources claims that 80% of SEO business is a scam of some kind.
It's hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we're always looking for what's next. We know that it's not enough to rest on our laurels, or rely on things that have worked in the past.
You can insert content to post on social media channels all day long, but creating meaningful content takes some serious hours. Research, business knowledge, industry knowledge, customer reviews, analytics and repeat.